Expectation vs Reality: How Fandom Can Stoke Excitement, Disappointment and Hate

Star Wars: The Last Jedi is finally here, Episode VIII of the mega-franchise known as Star Wars and critics love it while a vocal group of so-called ‘super-fans’ hate it. How can this be? Many praised Lucasfilm’s decision to hire Rian Johnson to write and direct the latest installment because he was known for making bold and challenging films, most notably his debut feature Brick and his most popular pre-Star Wars film Looper. Both circumvent expectations and deliver some truly remarkable films. Now, some are complaining that too much is different, that some characters don’t act the way they should and still others are useless.

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